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The objective of this study is to determine the effects of silk screened emblems on thermal protective performance of wildland fire fighter protective clothing systems under two moisture conditions. Three outerwear conditions (current emblem, new emblem, blank) were combined with both underwear conditions (emblem, blank) to produce six clothing systems. The two moisture conditions were both layers conditioned (dry) and top layer conditioned/lower layer saturated with water (wet). Both radiant protective performance (RPP) testing and thermal mannequin testing were used to evaluate the clothing systems. The data showed a decline in thermal protective properties of the clothing systems under conditions of high heat flux and wet inner layer. While both jacket emblems performed better than the blank jacket, one emblem was more protective under radiant exposure conditions while the other was found to be superior in the thermal mannequin tests.

The principal purposes of this paper are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand's history for corporate heritage brands generally.

Taking a case history approach, the paper examines critical events in the Crown's history. It is also informed by the diverse literatures on the British Monarchy and also marshals the identity literatures and the nascent literature relating to corporate brands. Six critical incidents that have shaped the monarchy over the last millennium provide the principal data source.

In scrutinising key events from the institution's historiography it was found that the management and maintenance of the Crown as a corporate brand entail concern with issues relating to: continuity (maintaining heritage and symbolism); visibility (having a meaningful and prominent public profile); strategy (anticipating and enacting change); sensitivity (rapid response to crises); respectability (retaining public favour); and empathy (acknowledging that brand ownership resides with the public). Taking an integrationist perspective, the efficacy of adopting a corporate marketing approach/philosophy is also highlighted.

A framework for managing Corporate Heritage is outlined and is called “Chronicling the Corporate Brand”. In addition to Bagehot's dictum that the British Monarch had a constitutional obligation to encourage, advise and warn the government of the day, the author concludes that the Sovereign has a critical societal role and must be dutiful, devoted and dedicated to Her (His) subjects.

This is one of the first papers to examine the British Monarchy through a corporate branding lens. It confirms that the Crown is analogous to a corporate brand and, therefore, ought to be managed as such.

Historical research suggests that English monarchs at the start of the early modern era (ca. 1500‐1800) followed a communication model this paper tentatively names “instructional”, characterised by one‐way communication intended to instruct the public in a correct worldview and to coach proper behaviour. There is evidence that this instructional model segued into recognisably modern models as the English Crown lost power between the reigns of Elizabeth I and George III, suggesting a link between the sender’s power and the communication techniques the sender employed.

Previously, there have been few attempts to explore fully the concept of monopoly as it existed prior to the eighteenth century. The concept of monopoly as presently defined, namely that situation where there exists only one seller in the market, could not be applied evenly to monopolies existing in sixteenth and seventeenth century Great Britain. As Joseph Schumpeter pointed out, there existed the “tendency to extend the concept of monopoly beyond the case of a single seller.” In addition, monopoly as a tool of public policy proved to be ineffective. Not only was the Crown inconsistent in its treatment of monopoly, but public opinion was against any policy that appeared to impinge upon the rights of Englishmen as defined by Common Law.

Reading the political and the familial in The Americans illuminates central features of the New Right. In particular, The Americans provides an opportunity to reconsider the significance of the ‘pro-family’ label to New Right organising, the importance of mothering to the ‘pro-family’ narrative offered by the New Right, and the relationship between this account of mothering and democratic citizenship more broadly. This paper argues: first, the ‘pro-family’ label served to weaponise American families against equality and egalitarian public institutions; second, that this weaponisation of the family was accomplished through a rhetorical and real elevation of the moralised work of mothers in the home; and third, this account of mothering is incompatible with democratic citizenship not only because it reproduces inequality but also because it presents families, particularly mothers, as surrounded by enemies. Surrounded by enemies, their children appear endangered or dangerous should they become products of enemy forces. The pro-family rhetoric of the New Right – with its emphasis on the labour of women, particularly mothers – concealed an insurgent factional bid for power just as the Jennings family concealed an insurgent operation inside the United States. The displacement of law in The Americans mirrors the displacement of law in American conservative politics in the 1980s and law’s replacement by the ideal of sanctified families that the guard republic. The Americans both recognises this reversal in American conservative politics and parodies the reversal of the idea that law protects the family.

The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand.

Draws on the preliminary findings of a major study on monarchies.

Argues that corporate communications is an important aspect of corporate brand management (especially in relation to constitutional monarchies).

That monarchies are analogous to organisational brands and are amenable to being managed as such.

Draws on a unique study relating to monarchies as corporate brands.

The role of M in the Bond films has altered radically in the modern Bond franchise – due in part to the casting of Dame Judi Dench as M. This chapter argues that M as portrayed by Dench asserts a monarch-like power and authority in her role as Bond’s commander, an authority that can be compared to that of the current monarch Queen Elizabeth II in both her real and imagined performances. It will examine how M as depicted by Dench fits into the legacy of the male M’s that came before her. It then compares the problematic relationship for both women with motherhood; their common refusal to employ emotive feminine manipulation to maintain their authority and how this authority utilises language and address. In doing so it will assert that both Dench’s M and Queen Elizabeth II put duty and their professional lives first – devoting themselves to the service of others.

Discuss in detail the uses which might legitimately be made of the following passage by the writer of a profound study of economic life and thought in France at the end of the reign of Louis XIV. In answering the question make full use of your knowledge of (a) historical criticism; (b) French economic and general history.